My goal is simple: to clear the best path to success.
I strive to make sense of things. The most complex problems are the most interesting to solve. Often, the biggest obstacle standing in the way of success has nothing directly to do with design. Are you and your team spending too much time on tasks that take your focus away from doing what you love? Do you have the right tools in place to do your best work? That's what I want to find out. Let's get to the heart of what's preventing you from being at your best, and solve it together.
“Jenny Wright is, by far, the most talented manager that I have ever worked for. Jenny fixes organizational problems once deemed hopeless, responds thoughtfully to the needs of her team, and propels those she works with to achieve and achieve and achieve.”
— MEMOLI WARD, SENIOR DESIGNER, THE ANNIE SELKE COMPANIES
I love to learn. As a designer, I believe that there's no such thing as too much information. The more I learn about people, relationships, businesses, and current events, the better equipped I am to make smart design decisions. My experience working with large, established corporations informs decisions I make when collaborating with small businesses trying to scale. Years of working with arts organizations and nonprofits with limited budgets has given me the ability to plan efficiently and effectively, getting the best out of the resources available. My proven experience as a manager of people and process has taught me that no matter what the project is, it's people who matter.
“The best sort of leadership involves teamwork and communication: seeing strengths in those among you and allowing them to combine and carry a project forward. Jenny guides this process and executes it without fail.”
— TOREY SCHANTZ, DESIGNER, THE ANNIE SELKE COMPANIES
I treat design problems like essays. First I ask the question: What would your business look like if this problem was already solved? Together we imagine what it would be like. How would it be different than what it is today? How would it make people feel? How would it be regarded by competitors? What adjectives would you use to describe it?
Then, I do my homework: I talk to experts in your field, read related articles and books about your business with the goal of becoming an expert myself, and spend time in your space in order to understand what you do best and what challenges you have on a day-to-day basis. Finally, I use this knowledge to inform the visual language that answers the question.
This way, we're all working together toward a common goal. There's no grand unveiling at the end; the design solution should instead feel like something that should have been there all along. It should inspire and enrich. It's not the focal point; it simply brings people closer to the soul of your business.
For me, the execution is the very last 20% of the process. The work — and the joy — is in asking questions, having conversations, imagining, learning.